After reading iSpy, I find myself online remembering how many companies are collecting information about me without me even knowing. Whether I’m purchasing a song on iTunes or voting for my favorite Pro-Bowl players, I am putting my interests out into the world. I found it disturbing that in our era we are constantly secretly monitored. Emailing and Internet surfing are the two technologies that stood out the most serving as models of surveillance and control. The author of iSpy, Mark Andrejevic, argues that these and other highly touted benefits are accompanied by hidden risks and potential threats that tend to be ignored by mainstream society. Before reading the book, I did not think twice about what I was doing online because I figured nobody cared. It will be interesting to see where our technologies takes us next and if our lack of privacy will become an issue down the road.
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